Alles begann mit einer Idee …

another try

still not quite what I'm looking for

Thanks for your clear comments, it made me come up with a new idea.

not a bad idea. unfortunately, from a nutritional point of view, many experts nowadays recommend people to eat less salt. so i'm not sure we'll put a somewhat "unhealthy" product front and center for our brand

It wasn't my intention to say Eat lots of salt, but that salt is essential (essense) for taste.

And here is a new idea, with the "e" as a leaf. Small variations in shape and type.

looks fun

i still like it, but realistically it won't make the final selection...

Thanks for your reaction. Here's a new one with matching type.

better - but i'm afraid now the font type feels a bit to cool and "techie" to me. reminds me a bit of starship enterprise or something. although i agree it goes with the "E". maybe if you changed the style the of the fork tips, you could also vary the font?

Hello,
Here are my first ideas for your logo, the E from Essense made into a fork. I would appreciate your reaction.
best regards,
Connie | studioZ

not too bad - it's nice and simple, with a clear product reference. maybe a bit too "geometric", if you know what I mean. nice touch combining the e with the tip of the fork - can you make a variation where the font the "essense" has an e that actually resembles the fork shape?